Client: David Tao's Fan Club ( DTFC)
DTFC is one of the most unnofficial fan clubs in Asia. It is a place for people to find out more about, David Tao and his music, also for his fans to unite and come together. DTFC was first existed as a internet website, and it was established on the 17th of March, 2001, in Shanghai China. All media forms in DTFC site display two languages, Chinese and English, therefore, people can alway communicate with the club in those two languages. The motto of DTFC in English is ‘This is our home.’ The webside address is:
www.davidcn.com.
David Tao'd Detail
David Tao is an American-asscented, lightweight R&b chinese pop star. Also some hail him as Taiwan's R&B pioneer. But other less enamoured critics call him The Americanised One. He was born in Hong Kong on July 11, 1969, and raised in Taipei from the age of six, then growing up in America. Therefore, the American couture is a strong influence on him. Now, he is 35 years old this year, but still looks young. David is a Christian, one of important reason for him to produce the music proposal were sending and sharing love with others. In 1997, he made his first appearance on the Mandarin pop scene with a stunning debut album "Taoism" which captures Asian listeners by storm. He belongs to that particular breed of Taiwaness music iconoclasts who studied abroad, speaks more American than Chinese and know how to wrangle a tune out of guitar. David's album explores a multitude of genres such as Hip Hop, Hard Rock and his specialty - R&B.
Logo Design
The DTFC requires a logo that symbolizes them, and separate them from other fan club.
Client Need
-'DTFC' must be shown
-strong affinity to audience/attract people's vision
-Simple but original
-Individual characteristics
-Easy to apply in different media (eg. Membership Card, Envelope, letter paper, post, the front page of the website)
Constraints
-the major colour that the DTFT website used is soft and light colour (eg. light blue), therefore the colour of logo should also be a soft colour.
Uniform Design
DTFC organise activities frequently, they need a uniform to advertise them, and it also can be the award.
Client Need
- T-shirt will be chosen for uniform
- Both Chinese and English names must be shown on the uniform
- Website address must be shown on the uniform as well
Constraints
- All of the ideas are depending on the budget, because most of their customers are students, and DTFC is build without any patron (support).
Audiences
People whom are interested in David Tao and his music. The age of David’s fans is between 16~25, and it includes both male and female fans. Most of them are students. Therefore they do not have much income. Majority of his fans are from Asia, of the people who has Chinese background. The people who visits the website (DTFC) is able to read or understand Chinese.
